Recently, I have been working with a customer to help her to create her personal brand.
Whilst many of us could name brands at the drop of a hat, we always think of a brand in terms of a company or product, rather than ourselves.
Of course we all know a brand is easily recognisable, and we associate certain things with certain brands, whether it’s quality, reliability or style. Whatever the association may be, the aim of the brand is to carefully craft and hone to perfection a recognisable image.
However, surely we are our own product? We are a marketable commodity, especially in these competitive times in the workplace. We need to stamp our brand.
In this instance, we worked identified what would typify her “brand” (sharp tailoring and focusing on a specific colour scheme), firstly sorting her wardrobe to edit pieces which no longer fit the brand profile. Secondly, and more specifically, designing pieces that would slot with existing pieces to create the overall image.
Whilst I can’t go into specifics on a customer, to illustrate the work I’ve been carrying out, I thought I’d show you how brand Eliza shapes up.
Short hair – for years I had exceedingly long hair but in 2010 had a ‘lightbulb’ moment and decided to have it all chopped off. Needless to say I haven’t looked back since. Recently sorted through some old photographs and realised one thing I would tell my younger self would be get my hair cut… but that’s another blog entirely!
Being well groomed – very important. Being well groomed doesn’t have to take on a Kardashian style grooming regime (honestly who has the time?) but the basics don’t take long and make the difference. Regular hair cuts (or colours if that’s your thing) and tidy nails (hands and feet) are the things we spot the most, closely followed by scruffy heels (nothing worse than walking down a heel) and unpolished shoes. It’s the small things that can make a difference to your appearance that don’t take up too much time, nor cost a fortune.
White jeans are not just for summer! I love my white jeans – smart enough to take me to dinner (I have been known to the wear them for the Christmas party!), cheerful enough to brighten up the dullest day. Of course for me, they’re a practical solution to working in the studio – dye can come off on dark dyed denim which would be disastrous for a bridal / occasion-wear studio, and I really don’t fancy a lab-style coat whilst working.
Last years frock coat works perfectly with white jeans!
Brogues – ok, so those who have known me for some time maybe shocked by this one as I was the perennial heel wearing gal. However a sore back and a change of lifestyle (I walk everywhere and cannot march a couple of miles into and around town in 4inch Choos) saw me embrace the brogue. I’ve never been a trainers gal (only for the gym) so the brogue, which is smart and well-polished is the perfect solution to my flat shoe dilemma.
Still not convinced about brand you? Let me tell you a story of our neighbour (Mr T) recalled how he was trying to describe Significant Other to Mr T’s brother – “you know the guy who lives at number 14… bald… wears a suit… drives a red mini… girlfriend has long red hair…”. All these descriptions produced blanks from Mr T’s brother who could only picture one neighbour down the street “he’s not the guy who wears the great shoes, is he?” Clearly everything about Significant Other pales into significance compared with his shoe collection!
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