Brand you

Recently, I have been working with a customer to help her to create her personal brand.

Whilst many of us could name brands at the drop of a hat, we always think of a brand in terms of a company or product, rather than ourselves.

Of course we all know a brand is easily recognisable, and we associate certain things with certain brands, whether it’s quality, reliability or style. Whatever the association may be, the aim of the brand is to carefully craft and hone to perfection a recognisable image.

However, surely we are our own product?  We are a marketable commodity, especially in these competitive times in the workplace.  We need to stamp our brand.

In this instance, we worked identified what would typify her “brand” (sharp tailoring and focusing on a specific colour scheme), firstly sorting her wardrobe to edit pieces which no longer fit the brand profile.  Secondly, and more specifically, designing pieces that would slot with existing pieces to create the overall image.

Whilst I can’t go into specifics on a customer, to illustrate the work I’ve been carrying out, I thought I’d show you how brand Eliza shapes up.

Short hair – for years I had exceedingly long hair but in 2010 had a ‘lightbulb’ moment and decided to have it all chopped off.  Needless to say I haven’t looked back since.  Recently sorted through some old photographs and realised one thing I would tell my younger self would be get my hair cut… but that’s another blog entirely!

Long hair v short hair
Long hair v short hair

Being well groomed – very important. Being well groomed  doesn’t have to take on a Kardashian style grooming regime (honestly who has the time?) but the basics don’t take long and make the difference.  Regular hair cuts (or colours if that’s your thing) and tidy nails (hands and feet) are the things we spot the most, closely followed by scruffy heels (nothing worse than walking down a heel) and unpolished shoes.  It’s the small things that can make a difference to your appearance that don’t take up too much time, nor cost a fortune.

White jeans are a wardrobe staple and practical for working in a couture studio
White jeans are a wardrobe staple and practical for working in a couture studio

White jeans are not just for summer! I love my white jeans – smart enough to take me to dinner (I have been known to the wear them for the Christmas party!), cheerful enough to brighten up the dullest day.  Of course for me, they’re a practical solution to working in the studio – dye can come off on dark dyed denim which would be disastrous for a bridal / occasion-wear studio, and I really don’t fancy a lab-style coat whilst working.

Last years frock coat works perfectly with white jeans!

Last years frock coat works perfectly with white jeans!

Straightening up the jacket before Muriel gets her close up
Straightening up sharp tailoring on Muriel before gets her close up, whilst wearing sharp tailoring!

Brogues – ok, so those who have known me for some time maybe shocked by this one as I was the perennial heel wearing gal. However a sore back and a change of lifestyle (I walk everywhere and cannot march a couple of miles into and around town in 4inch Choos) saw me embrace the brogue.  I’ve never been a trainers gal (only for the gym) so the brogue, which is smart and well-polished is the perfect solution to my flat shoe dilemma.

Dawn of a new era: the low heel years. These rather splendid brogues have, since their purchase, walk around 200 miles
Dawn of a new era: the low heel years. These rather splendid brogues have, since their purchase, walk around 200 miles
An update on the brogues for winter - these stunning boots are a wardrobe essential
An update on the brogues for winter – these stunning boots are a wardrobe essential

Still not convinced about brand you?  Let me tell you a story of our neighbour (Mr T) recalled how he was trying to describe Significant Other to Mr T’s brother – “you know the guy who lives at number 14… bald… wears a suit… drives a red mini… girlfriend has long red hair…”. All these descriptions produced blanks from Mr T’s brother who could only picture one neighbour down the street “he’s not the guy who wears the great shoes, is he?”  Clearly everything about Significant Other pales into significance compared with his shoe collection!

For more information on personal styling click here

Contact Eliza

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s